Moonwalk Learning: 100 Days Startup Pilots

A moonwalk program by Moonwalk

Moonwalk Learning reinvents education and empowers lifetime learners. Invest in up to 6 startups in 100 days pilots to prove concepts with a minimum viable product in a minimum viable market. Kr 750,000 is the minimum viable investment to fund a minimum viable team for 100 days.

Moonwalk Learning Startup Portfolio


Yesterday, education produced diligent employees to fill pre-defined positions.
Today, people study for jobs that don’t exist when they graduate.
Tomorrow, we reinvent learning fit for modern times. To upgrade education to life-long-learning developing the full potential of humans.

Moonwalk Learning was founded by Moonwalk. It now owns 6 startups and is crowdowned by 35+ sweat equity Moonwalk Astronauts & Innovators (program participants).


Moonwalk Learning Program Stages

We finished Stage 2. Now we are up for Stage 3. Next up will be stage 4.


The 6 Moonwalk Learning startups proved their markets, products and revenue models. In part-time and shared cost work. A panel and an invited audience confirmed their progress and proof in open Demo Days.

Each startup now makes the leap to a full-time project. With full-time roles. To pilot run a proven concept in-market with a minimum viable team and with minimal viable investments.Supported by the full network, tools and process of the award-winning Moonwalk Innovation System.

We start our 100 days startup pilots in September 2017 and round our pilots off by mid December.


You worked hard for your money. Now let your money work for you. Change tomorrow's education in the process. Invest in up to 6 startups that have proof of market, product and revenue model.

Moonwalk Learning Portfolio Equity Plan

Invest in this round.


Investments are used for: Startup in-market pilots with minimal viable startup team
Number of Angels: Limited to 149 Angels
Investment per startup: Limited to kr 750,000 ($86,500) per startup
Number of startups: Limited to 6 startups


For the first kr 750,000, we have one startup secured for fall 2017 pilot.
For the second kr 750,000 (total of kr 1,500,000), we have the next startup secured, and so on, until...
When kr 4,500,000 is reached, no new owners are accepted (they will be transferred to a wait list in case any Angel doesn't fulfill its obligation.


We reach kr 4,375,000 in Angel commitments.
Then 5 startup pilots are started (5 x kr 750,000 = kr 3,750,000).
The last commitments of kr 625,000 (kr 4,3750,000 less kr 3,750,000) will not be turned into shares. The people who made these last commitments will not become Angels (owners), but signed to a wait list for later commitment rounds/investment opportunities.


All startups are associated with risk. But we work smarter than most. We develop a portfolio of startups backed by many people and crowdowned by them all. Then we test these startups gradually. Because we don't want to waste time, resources or good people. This way, we are always a crowd that drives these startups forward. And we vest more and more interest in these startups as they move forward. And we leave those startups that don't deserve our resources behind.

You invest in a portfolio. Your investment is spent across startups. Any failed startups will close down and your investment reallocated to those that deliver. So far, we have a two year 80% survival rate of our Angel backed startups.

And we have done it before. In the world's first crown innovation program, Moonwalk Tomorrow: 45 people joined to make new industries for a Norwegian post-oil economy. Two years in, we have new 23 jobs in 4 new companies growing on 3 continents backed by kr 8.8 million ($1 million) from 200+ Angels. These companies are now ready for growth funding and an exit from the portfolio.

The general rule is: Don't invest money you cannot afford to lose.

Rank #1

Mission: To bring the power of physical learning into the digital age.

Yesterday, abstract and virtual learning followed a physical experience.
Today, virtual and abstract experiences disconnect learners from the benefits of concrete physical representations.
Tomorrow, we use digital to bring physical learning to every learner.

CUBIQ – Physical learning for a digital age: The gift of from-hand-into-mind learning to the young. Gift of saved time, guilt relief and convenience to parents. In long-term relationships that inspires deep learning and gives these kids a head start.

Rank #2

Mission: To make more entrepreneurs succeed

Yesterday, entrepreneurship was for the few and rich.
Today, everyone wants to be an entrepreneur, yet few actually succeed.
Tomorrow, we turn the wisdom of entrepreneurs into the leanest and fastest track to successful startup.

INSTANT STARTUP – Freeway through the startup jungle: Take the pain and price out of making a successful growth startup. Harnessing the wisdom, competence and funds of crowds.

Rank #3

Mission: To turn any knowledge worker effortlessly into an instant expert.

Yesterday, information was not easily accessible and knowledge was power.
Today, we have information overload one click away yet little relevant contextual insight.
Tomorrow, we turn any knowledge worker into an instant expert.

PROFESSOR WATSON – Your secret assistant: Behind your scenes intelligent assistant making live relevant searches while you are busy working. Then available at a click whenever you desire. Adapting to your behavior and guessing your desired preferences.

Rank #4

Mission: To connect people through the stories of places.

Yesterday, the physical and the virtual were separate experiences.
Today, augmented reality merge physical with virtual.
Tomorrow, we will connect people through the power of stories connected to physical places.

STORIES – Stories connects us to our world: Stories of places only consumed on the spot. A not for you mum. Or the artists story of her work. Or your friends story waiting for you at the Eiffel Tower. Stories connect us and enrich our lives.

Rank #5

Mission: To turn language learning into a real-time, daily, social, engaging experience.

Yesterday, language learning was an individual daunting and boring endeavor.
Today, all learning competes against mobile entertainment that keep people instantly gratified throughout the day.
Tomorrow, we turn language learning into the most engaging and social mobile experience.

AMIGOS – Addictive multi-player language learning: Turning language learning into gamified real-time and imminently relevant social experiences mixing virtual with reality.

Rank #6

Mission: To turn knowledge into deep insight

Yesterday, your learning motivation and outcome was dependent on relationship with lecturers and study peers.
Today, education moves online and provides more knowledge for less, but miss out on motivation and insight.
Tomorrow, we turn knowledge into deep insight for motivated learners.

INFINITY – Online learning collectives for the digital age: Inspire a social learning collective. Turn knowledge into deep insight by the most effective social learning platform.